Privacy Policy

March 21, 2013

Your privacy is critically important to us. At Ellington Farmers Market ("Ellington Farmers Market", "we", "us", "our"), we have a few fundamental principles:

Below is our privacy policy ("Privacy Policy"):

Ellington Farmers Market operates a mobile application (the "Application"). It is Ellington Farmers Market's policy to respect the privacy of the Application's users ("you", "your") regarding any information collected through the Application, and to disclose what information we collect, and how that information gets used.

Non-Personally-Identifying Information

Ellington Farmers Market collects, or may have a third-party service providers collect, non-personally-identifying information of the sort that mobile applications typically make available, such as the type of device using the Application, the operating system, location information, and aggregated user statistics. Ellington Farmers Market's purpose in collecting non-personally-identifying information is to better understand how users utilize the Application. From time to time, Ellington Farmers Market may release non-personally-identifying information in the aggregate, e.g., by publishing or disclosing to third parties a report on trends in the usage of the Application or of mobile applications including the Application.

Personally-Identifying Information

Certain users of the Application choose to interact with Ellington Farmers Market in ways that require Ellington Farmers Market to gather personally-identifying information. The amount and type of information that Ellington Farmers Market gathers depends on the nature of the interaction. For example, we ask users who log in to a social network through the Application to provide a username and an email address. Those who engage in transactions with Ellington Farmers Market are asked to provide additional personally-identifying information, including, as necessary, their first and last name, physical address, telephone number, and additional data such as financial information required to process those transactions. In all cases where Ellington Farmers Market collects such information, Ellington Farmers Market does so only insofar as is necessary or required to fulfill the purpose of the user interaction with Ellington Farmers Market, while following all legislative requirements. Ellington Farmers Market does not share personally-identifying information other than as described in section "Sharing of Personally-Identifiable Information" below. Users can always refuse to supply personally-identifying information, however, doing such may prevent them from engaging in certain Application-related activities if such information is required.

In order for some services and in-app functions to work, FarmersMrkt may collect and/or store personally identifiable information such as: Phone Numbers; Email Addresses; Installed Application information; and Location Information And only for the purposes required in order to maintain proper in-app functionality. This information will only be shared with third parties as required to maintain proper in-app functionality.

Sharing of Personally-Identifying Information

Ellington Farmers Market shares personally-identifying information only with those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Ellington Farmers Market's behalf or to provide services available through the Application, and (ii) that have agreed not to disclose it to other non-parties. For instance, Ellington Farmers Market uses third-party vendors and hosting partners to provide the necessary hardware, software, networking, data storage, and related technology required to run the services available through the Application. Please note that some of those employees, contractors and affiliated organizations may be located outside of your home country. Ellington Farmers Market will not rent or sell personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Ellington Farmers Market discloses personally-identifying information only when required to do so by law, or when Ellington Farmers Market believes in good faith that disclosure is reasonably necessary to protect the property or rights of Ellington Farmers Market, third parties or the public at large.

Use of Email Addresses and Push Notifications

If you have supplied your email address as part of your use of the Application, Ellington Farmers Market may, subject to the applicable law, occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what is going on with Ellington Farmers Market and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum.

With your consent, Ellington Farmers Market may also send push notifications or alerts to the device you use to access the Application. Such notifications can reach you even when you are not logged in to the Application or the Application is not running on your device. Ellington Farmers Market uses push notifications to send you messages related to the services provided through the Application or to make available to you general information regarding Ellington Farmers Market and its products. You can deactivate push notifications in the settings of the Application or of your device at any time, however, doing so may prevent various Application functions from working, if such functions rely on push notifications.

Protection of Information

Ellington Farmers Market takes all necessary, reasonable measures to protect your personally-identifiable information against unauthorized access, use, alteration, loss, or destruction.


A cookie is a string of information that a web server stores on a user's computer or other device, and that the user's device provides back to the web server each time the user returns. Ellington Farmers Market uses cookies as part of the Application to remember your user preferences and make available to you the services provided through the Application.

Do-Not-Track Disclosures

Neither Ellington Farmers Market nor any third party engages in the collection of personally-identifiable information about your online activities over time and across third-party websites or online services when you are accessing or using the Application. For this reason, the Application does not offer "Do Not Track" choices or other mechanisms designed to provide you the ability to exercise choice regarding the collection of such information.

Age Limitation

The Application is not directed and should not be available to children under 13 years of age. We do not knowingly collect any kind of personal information from children under 13 years of age. If you are under the age of 13, do not use the Application or otherwise provide us with personal information. If we become aware that such information has been collected, we will immediately delete such information. If any parent or guardian learns or otherwise becomes aware of a child under 13 years of age using the Application or otherwise providing personal information to us, please contact us.

Review of and Changes to personally-identifying Information

Email us at to find out what personally-identifying information we have collected about you and request any necessary changes, updates, or corrections.

Privacy Policy Changes

Although most changes are likely to be minor, Ellington Farmers Market may change this Privacy Policy from time to time, and in Ellington Farmers Market's sole discretion. These changes will always meet or exceed the requirements of the app store hosting the app. Changes to the Privacy Policy will be effective as of the date we post the revised version on this page or make it otherwise accessible through the Application as a notification and will apply only to our collection, use and sharing of information after such date. Ellington Farmers Market encourages users to frequently check this page for any changes to its Privacy Policy. If you have a Ellington Farmers Market account, you should also check your social network dashboard for alerts to these changes.

Your Acknowledgement

By using the Application, you acknowledge the information provided to you about our collection, use, and sharing of any information pertaining to you as described in this Privacy Policy.

Effective Date

The effective date of this Privacy Policy is displayed at the top of its first page.

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